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The SpireTech comprehensive Customer
Relationship Management (CRM) solution lets users track and
manage all customer and supplier touch points. Customer
correspondence, status, vendor relationships, marketing
campaigns, service issues, product returns, warranty and
repair histories, quote and sales order information are
monitored and recorded, providing a 360 degree view of
internal or external business relationships. SpireTech CRM
enables sales, marketing and customer support operations to
work collaboratively to achieve total customer
satisfaction.
The SpireTech sales force automation,
marketing and service CRM applications are contained within a
single, comprehensive module that gives a complete, in-depth
view of the customer. Users can control all aspects of the
customer management and sales cycle from a single screen,
improving effectiveness and empowering employees with the
tools to deliver effective and profitable products and
service.
Research shows that
over 60% of CRM implementations fail due to the lack of
integration with other systems, lack of user acceptance and
the inability to quickly customize systems to match specific
business requirements. What these points really tell us is
that most CRM solutions do not offer the level of database
integration that companies really need to gain superior
insight and win competitive battles. SpireTech CRM is an
exception. It offers total integration with ERP modules,
providing the wealth of real-time data that furthers customer
visibility and service.
SpireTech CRM also offers powerful
synchronization features and web tools to facilitate remote
and off-line access via browser, laptop and web-enabled
portable or handheld PDA devices. These features enhance the
marketing, lead capture and field sales efforts to increase
sales and profitability.
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